Beelzebubs

17–19 Church Street, Cardiff [map]

Beelzebub. Proper noun. A name for the Devil. Origin: From late Latin Beëlzebub, translating Hebrew ba'al zĕḇūḇ 'lord of flies', the name of a Philistine god (2 Kings 1:2), and Greek Beelzeboul 'the Devil' (Matt. 12:24).

Which is certainly at the more esoteric end of the spectrum when it comes to picking a name for your bar.

Fortunately, contrary to the brewhouse's monicker, heading inside is less like descending into the depths of hell and more like approaching a counter packed with craft beers that share a particularly identifiable branding aesthetic. So that's a relief.

I can't actually remember what this is but I do vaguely recall that, if you drink too many of them, it's a pretty accurate reflection of the state of your urine the following morning.

Looks like there's some sort of sporting activity taking place, no doubt involving men and balls. Which makes a change.

Holy shit, where did this lot come from?

Still, you've got to love that bloke's natty flat cap/horn-rimmed specs/patterned scarf combo. I bet he's got really great trousers as well. After all, the devil has all the best pantaloons.

Taxi!